Brand Style Guide (September 2026)

 

If you have any questions or need assistance please contact the NMT Marketing and Communications Office at marcom@nmt.edu

 

NMT Official Logos

NMT Logo blue

New Mexico Tech Primary Logo

The NMT logo should be used consistently and with adequate clear space to maintain visibility, recognition,and brandintegrity.  Approved logo applications include official brand colors, black, and white versions only. Do not distort, recolor, or alter the logo without approval from Marketing & Communications.


Presidential Seal

 

The Presidential Seal is reserved for executive and official presidential communications and may only be used with approval from Marketing & Communications.

 

Color Palette

Primary Colors:

 

Techie Blue

CMYK: 100, 90, 38, 35
RGB: 24, 41, 82
HEX: #182952

-Use for titles, graphics, and brand moments

 

White Sands

CMYK: 5, 3, 3, 0
RGB: 239, 239, 239
HEX: #EFEFEF

-Use in complementary of primary color

Secondary Colors:

 

Ore Blue

CMYK: 97, 89, 47, 59
RGB: 11, 21, 53
HEX: #0B1535

 

Cloud Circuit

CMYK: 14, 6, 6, 0
RGB: 216, 226, 231
HEX: #D8E2E7

 

Graphite Sky

CMYK: 57, 44, 35, 5
RGB: 118, 127, 140
HEX: #767F8C

 

*Quantum Blue

CMYK: 81, 62, 0, 0
RGB: 0, 100, 255
HEX: #0064FF

 

*Electric Green

CMYK: 29, 0, 98, 0
RGB: 195, 234, 36
HEX: #C3EA24

*Accent Color Usage: "Quantum Blue" and "Electric Green" are reserved for strategic accent use only and should not be used as dominant brand colors without approval from Marketing & Communications.

"Ore Blue, Quantum Blue, Cloud Circuit and Graphite Sky": Use sparingly alongside other blues.

Typography

Typography should maintain a clean, modern, and accessible hierarchy across all communications. Consistent use of approved brand fonts strengthens readability and reinforces the NMT visual identity.

Web Fonts

By default, Roboto Serif and Montserrat are the font used on the nmt.edu website. Roboto Serif is used on the Headings and Monserrat is used on the body of the page. You don’t need to change the font size and weight on your pages to use this font on Modern Campus CMS. 

Desktop Fonts

Use Roboto Serif for the Headings and Monserrat for the body of the document.

Typefaces

Roboto serif Extra bold
Roboto serif Medium
Montserrat Regular

 

Roboto Extra bold should be used for primary headings

Roboto Medium should be used for subheadings and secondary titles to maintain structure, clarity, and visual hierarchy.

Montserrat Regular should be used for body copy and long-form content to ensure readability and a clean, modern presentation. 

Icons

M Mountain  

Techie Blue M mountain brand icon
White Sands M mountain brand icon
Ore Blue M mountain brand icon
Graphite Sky M mountain brand icon

 

Close-up M Mountain

Techie Blue half M mountain brand icon
White Sands half M mountain brand icon
Ore Blue half M mountain brand icon
Graphite Sky half M mountain brand icon