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Admission Brochure Wins National Marketing Award

SOCORRO, N.M. April 12, 2016 – New Mexico Tech marketing and publications coordinator Edie Steinhoff has won an international award for a brochure she created for the Office of Admission.

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The award winning brochure for the Tech Admission Office.

 

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The new brochure, with its novel flipping panels, has proven to be a hit with prospective students -- and the judges at Higher Ed Marketing. 

 

The Higher Ed Marketing organization recognized the Tech brochure from among more than 2,000 entries from more than 1,000 colleges, universities and secondary schools from every state and several foreign countries. Many of the entries were created by professional advertising and marketing agencies.

The winning entry is a quad-fold flip brochure that includes information about scholarships, tuition and fees, academic departments, housing, Living/Learning Communities and peer institutions’ tuition.

Steinhoff said, “It was exciting to work with the Admission Office on this project. They are so open to new ideas, and they encourage me to push the boundaries of conventional promotional materials. And our prospective students are truly unique, so constructing an engineered piece rather than the customary brochure was key to engaging them.”

Admission Director Tony Ortiz said the new brochure has been an attention-getter at college fairs.

“We received a sample in the mail and immediately thought what a great piece for an engineering school like New Mexico Tech,” he said. “We get the same response from prospective student as well. When we hand them out at college fairs, students usually respond with, ‘This is cool,’ or ‘What a perfect piece for an engineering school.’ The best is watching the student work the piece for the first time. Some get it immediately, and with others it takes a few tries.”

Melissa Jaramillo-Fleming, Vice President of Student and University Relations, said the award is well-deserved and overdue.

“Edie does great things to market New Mexico Tech to prospective students – and in other areas as well,” she said. “We really hit the mark with this one – the prospective students really seem to like it. Along with the Admission Office, this brochure really showed foresight in how to reach future Techies.”

– NMT –